What the Web is For

How a website is actually useful to you, your company, or your cause

by Don Marsh

I have a small window cleaning business in a mid-sized city. I've been in business for over 23 years and I seldom have slow times. I rarely have to advertise, and I have a very loyal clientele. A lot of this can be attributed to word of mouth and a long term investment in good will and good work. But it would be a mistake to think that I can just coast on two decades of favorable notoriety. After all, there is the attrition that comes from clients who either die, downsize to that condo, or move away. And that was how I found out how valuable my website really was.

If you are one of those small business owners who bought a website on impulse, and now you've almost forgotten that you have it, take the time to read the useful material in these pages. I hope you will be able to salvage your valuable web-side property and use it to your advantage as I have. And I hope I can help you do the rebuilding!

If you are one of those small business owners who is totally out of touch with Internet technology and fearful of taking on new, and mysterious, expenses, read on. If you know what a website can do for your business, you might decide that it is worth spending either the time or the money to have a good one!

Don Marsh, Gainesville, FL


What a website should be

  1. Your receptionist

  2. Your showroom

  3. Your public relations department

  4. An information resource to your potential customers

  5. Frequently updated

  6. User friendly

  7. Inexpensive to produce

  8. Well-written

  9. Easy to find

  10. Up and running NOW
     

Get started!

Copyright 2004, by Donald Marsh

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